Statement of intent...

My original intention was to make a range of gothic jewellery that could be sellable to a wider audience. My aim was to achieve this by finding the middle ground between gothic pieces and classical jewellery. I felt it would be a lot harder to sell gothic jewellery to the more conventional market but if I made the jewellery have a bit of a commercial flavour the market would probably widen considerably.

The practical work/idea remained the same however I found over the past two years it became a lot more personal as I began questioning why I was so intrigued by the idea of gothic. Instead of looking at what it meant to society I began looking at what it meant to me. This topic is a self exploration for me through my jewellery. I find that I am a feminine person with alternative tastes just as I have more than one side to my personality I felt that jewellery should be able to incorporate more than one style.

Identity is one of my main underlying frameworks because I find the jewellery you wear does seem to represent and group your social standings in society. The jewellery you choose to wear does classify the type of person you are perceived to be.